The Etra Advisory Group is a consulting firm for small- to medium-sized businesses. Barry Etra, principal of Etra Advisory, is an Accredited Associate of the Institute for Independent Business (IIB), a nonprofit research, training, and accreditation organization established in 1984.
Our primary focus is helping small businesses get funding if they can’t get it from traditional sources. Whether it’s an out-of-the-box situation, or a different set of assets, or a company that doesn’t want to give personal guarantees, we will step in and match the right lender to the borrower. We do this at little or no additional cost!
Through the Institute's accredited Executive Associates, your business can have access to a comprehensive suite of flexible and effective business support infrastructures, including:
- Mature Senior Executives to use as 'sounding boards'
- Mentoring by top-notch experienced business advisors
Etra Advisory utilizes the Institute's over 4,500 Associates to supplement its consultants' own business acumen; the Associates' expertise runs the gamut from financial to marketing to IT and to most other key areas of your business - there is an expert for any discipline your business requires.
Barry Etra has been a COO, VP of Sales and Marketing, Sales Manager, Customer Service Manager, Salesperson, and Assistant to the President. He helped one corporation grow from $40M to over $100M.
He has 20+ years in Sales and Sales Management and 10+ years of General Management and Operations, as well as broad knowledge of manufacturing processes, industrial procurement, and critical path methodology. He is an expert in corrugated and point-of-purchase displays.
